1. Introduction
MEGATAN ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website megatanonline.com, use our mobile applications, or visit our MEGATAN Studio in Birmingham.
2. Information We Collect
Personal Information
We may collect personal information that you voluntarily provide to us when you:
- Register for an account
- Make a purchase
- Subscribe to our newsletter
- Complete our Tan Prescription Quiz
- Book a studio session
- Contact us with enquiries
This information may include your name, email address, postal address, telephone number, payment information, and skin type/tanning preferences.
3. How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders
- Provide personalized product recommendations
- Send you marketing communications (with your consent)
- Improve our website and services
- Respond to your enquiries and provide customer support
- Comply with legal obligations
4. Data Sharing
We do not sell your personal information. We may share your information with trusted third parties who assist us in operating our website, conducting our business, or servicing you, including payment processors, shipping carriers, and marketing service providers. These parties are obligated to keep your information confidential.
5. Cookies and Tracking
We use cookies and similar tracking technologies to enhance your experience on our website. When you first visit, you can accept or decline non-essential cookies through our cookie banner, and you can change or withdraw your choice at any time. You can also control cookies through your browser settings. For more information, please see our Cookie Policy.
We use Google services, including Google Analytics and Google Ads, to understand how our website is used and to measure the performance of our advertising. We operate Google Consent Mode. This means that until you give consent, these Google tools run in a privacy-preserving mode: they do not read or write advertising or analytics cookies and do not collect identifying information. In this state Google may receive anonymous, aggregated signals (with no cookies and no personal identifiers) that are used only to estimate overall, modelled trends and conversions. Cookie-based measurement and personalised advertising features are enabled only after you give your consent.
Where you provide consent for marketing, we may share hashed (irreversibly encrypted) information such as your email address with Google to improve the accuracy of conversion measurement. You can withdraw your consent at any time, after which non-essential cookies and cookie-based tracking will stop.
Advertising measurement
When you apply for a trade account or buy from us, we share limited contact details with advertising platforms such as Meta (Facebook and Instagram) so we can measure and improve our advertising. Your email address, phone number, name and country are hashed (scrambled into a code that cannot be read back) before they leave us, and they are sent together with basic website interaction data: the page you applied or ordered on, your IP address and browser type, and the ad click reference in the link you followed to reach us, if there was one. We do this on the basis of our legitimate interests in understanding which of our adverts bring in real customers, separately from the cookie choices above. You can object at any time by emailing hello@megatanonline.com, and we will stop sharing your details for this purpose.
6. Your Rights (GDPR)
Under the UK GDPR, you have the right to:
- Access your personal data
- Rectify inaccurate data
- Request erasure of your data
- Object to processing of your data
- Data portability
- Withdraw consent at any time
7. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.
8. Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us: